ANALISIS PENGARUH KUALITAS INFORMASI TERHADAP KEGUNAAN WEBSITE DENGAN PENDEKATAN WEBQUAL (Studi Kasus : Website OLX)

Abstract—Applications that use information technology as a means of support services provided to customers OLX is the official website www.olx.co.id. Usability has been divided into several questions, namely regarding the ease of operation,interaction,navigation,use,display,and design. Purpose Of Research Singer review to identify factors Anything that affects the level of information against liver Quality With the use of electronic transactions WebQual approach. Singer approaches used WebQual dimensions and usability With Quality Information The hypothesis raised is whether the positive effects of the quality of information Against usability. Quality singer object of research is the usefulness of the information and electronic transaction With heart is not filling in the questionnaire is shown by the analysis of user data kemudiaan through validity, reliability, normality, simple linear regression, test results Quality T. Research on the variable information has a significant influence on usability Output by the findings show that the value t count> t table 5,712> 0,072 1.9845 and the major significance compared Namely more by 0,05. The result of the calculation coefficient of determination (R ²), it is known that the coefficient of determination (R Square²) which Tin to 0,250. It Singer Means 0.25% of site users OLX Against influence the usefulness can be explained by the Quality of variable information, and the remaining 75% are affected by variables studied hearts lie Operation No Singer Research.